merchandising

With over 16 years experience in managing a team strategically placed in the UK we have a very clear understanding of fieldwork and the important role it plays for our clients. This facility links into our research department as through this team we can carry out regional research particularly in the retail sector.

The team comprises experienced people who come from a sales or merchandising background and are all very personable - a key attribute when enlisting co-operation from the recipient of a merchandising programme. Managed by Paul Adshead and supported by tailor made systems built in-house by IMA Electronic Media to manage visits, data and reports, we offer an extremely comprehensive service.

Merchandising in Brief

• Retail merchandising to planograms
• Product sampling
• Surveys
• Manning exhibitions
• Installing P.O.S.