Bootleg Brewing Company

The Brief...

Local micro-brewery The Bootleg Brewing Company asked us to help them increase their profile and grow the business. Bootleg have big ideas and want to expand their customer base of local pubs and bars to a wider audience.

What we did...

We recommended the Northern Restaurant and Bar Show at Manchester Central. This was the perfect venue for Bootleg to showcase their award winning range of craft ales and lagers to the Norths pub, club, restaurant and hotel owners keen to capitalise on the craft ale boom. So we designed and built their first ever exhibition stand to create a tasting and selling environment to achieve their objectives.

"Working to tight deadlines IMA delivered a great stand design that worked perfectly at the NRB show which they also built for us. The project went smoothly from design and build through to completion, where all we had to do was walk on the stand and start selling.

Their creative input and 20 year industry experience undoubtedly helped us to achieve our objective. We enjoyed a fantastic response from visitors who tasted our beers in the environment that IMA created with the result being a number of key account enquiries. We will be working again with IMA to further develop our exciting range of on-trend craft ales and lagers."

Toby Drummond, Head of Sales

  • Client
    Bootleg Brewing Company
  • Skills
    promoting, communicating, connecting