The Brief...

Raise the profile of Caterforce group in the foodservice sector particularly with suppliers.

The Answer...

1st ever supplier conference

What we did...

- We found and booked the right venue, we created a theme and an identity for the event.
- We worked with the members to bring their business to the event
- We then invited the right people through an in house designed mailer.
- We designed and produced all event collateral, so set, banners, graphics, lanyards, menus you name it.
- We even invited Rory Bremner.
- Oh and we captured the lot on film throughout the day.

The Results...

2011 conference

- Suppliers attended 119
- New suppliers signed up 10
- Group turnover £180 million

...It went really well so we get to do it bi-annually!

2013 conference

Suppliers attended 163
New suppliers signed up 23
Group turnover £310 million

2015 conference

Suppliers attended 179
New suppliers signed up 11
Group turnover £475 million

...The words got round!!

"IMA continue to deliver a first class Supplier Conference to brief, on time and to budget. Their input is invaluable as they don't just design the event and handle all the administration but use their creativity and group services to make the event memorable and achieve our growth objectives.

Supplier education, co-operation and support is a key contributor to our continued growth and IMA deliver the vehicle to make sure the word gets around our supplier community."

Nick Redford, Managing Director

  • Client
  • Skills
    conferencing, connecting, filming, photographing, designing, growing