services :: field sales & research

Field trade research

Interviewing the trade in their own environment to determine views on, for example, products, services, promotions and competitors.

Desk Research

Using published materials and the internet we are able to define market sizes, characteristics and competitors in order to develop opportunities and marketing strategy.

Focus groups

Recruiting and running focus groups in both trade and consumer environments. This provides the in-depth understanding of participants' views and opinions regarding specific products and services, including comparative product testing.

Mystery shopping

Checking that agreed activities are being put into action. This can include adherence to pricing, display and customer service.

Test selling

Introducing new products/promotions to the trade marketplace, re-defining where necessary sales and marketing strategic options.