services :: merchandising

IMA has a dedicated team of merchandisers employed throughout the UK, experienced in delivering merchandising and marketing advice to retail independents and multiples. We have a unique track record within the alcoholic beverages market where we have worked alongside major brands in the beer, wine and spirits sectors to provide industry-agreed advice to independent off-licences and convenience stores for many years. Other areas of significant experience include pet foods, crisps and snacks.

Our well trained, well motivated team are backed by many years of consultancy and research experience, combining to provide an unusual blend of market intelligence and intelligent marketing at point of sale.

Given the scale of our work in the drinks sector, and specifically on behalf of the Federation of Wholesale Distributiors (FWD), we recommend you visit the dedicated website for the FWD's Take Home BluePrint scheme - conceived and developed by IMA. The site contains case study information, latest news, regional/national planograms and links to other marketing resources.