The Today's Group are the largest wholesale buying group in the UK with a turnover of £6billion, working on behalf of over 40 wholesale members.
Day to day, we manage the Group's wholesale and retail promotional programme working with major grocery and licensed brands. From brief, to artwork design, print management and dispatch across the UK, including the Highlands, islands and Ireland, we produce over 1 million leaflets every 3 weeks, with 10,500 supporting posters and 100,000+ shelf talkers to promote offers in store and at wholesale level. We manage this schedule on budget, on time, every time.
In a recent industry survey, Harris International Marketing (HIM) found that leaflets provided by us for the Today's Group continue to impact on all levels of purchasing, with 81% of intended audiences receiving the promotional leaflets, and 84% influenced to purchase at wholesale/ depot level by the leaflet. Retailers are heavily influenced overall by 1) customer demands 2) Leaflets and 3) Promotions.
The recent Today's award from HIM CTP for best convenience retailer for leaflets says it all.
We support the Today's Marketing team on all their additional adhoc marketing requirements throughout the year as well. This includes their UK and overseas events and exhibitions and includes their showpiece supplier trade show where over 2 million cases of trade was sold over the 2 day event. We are involved at all levels from branding, pre-event communication, to stand design, print and build.
Throughout the year, we produce seasonal and themed material for the Group to ensure they maintain effective and regular communication to their members and customers.
We also work directly with their member wholesalers to help with special projects and events including rebranding, new depot launches, trade days and seasonal promotions and customer communication to enhance their presence with their region. This includes London's leading wholesaler Dhamecha who operate 8 depots in and around the capital and United Wholesale, Scotland's premier cash and carry operator.