To modernise the Oyster MPS brand and to develop a meaningful and versatile comms style which will stand out in the sector.
To further develop the brief we interviewed Oyster employees and customers - please flip through the work... and results.
This survey gave us great insights to produce three options that reflected the perceptions and opinions about Oyster.
Route 01 - 'Confident'
Route 02 - 'Commercial'
Route 03 - 'Inspiration'